Buildwise Media · Prepared for Design2Sell

Your 30-Day
Content Plan

A four-week organic social launch built around the Staged to Sell System — designed to establish D2S as Atlanta's authority in luxury home staging.

April 14 – May 13, 2026 · Social Media · Phase 1
The Promise

What This Plan Will Do for You

Three measurable outcomes by Day 30 — built on D2S's existing authority and Atlanta market position.

90
Branded Assets

Across Instagram, Facebook, Pinterest, Google Business, and video — every month, on-brand and approved.

4–5×
Weekly Cadence

Consistent Instagram presence plus Barbara's LinkedIn thought leadership twice a week.

First
Inbound Inquiries

Direct messages, profile-to-booking traffic, and agent partnership conversations from organic reach.

The Output

What You'll See Each Month

Every channel that matters for a luxury staging brand — covered, scheduled, and on-brand.

22
Instagram
10
Facebook
37
Pinterest
13
Google Business
8
Video / Reels
90 assets per month · scheduled two weeks ahead · approved before publishing
The Strategy

Five Content Pillars

Every post serves a purpose. The mix is tuned to move strangers into seller consultations and agents into partnership conversations.

30%

Proof

Before-and-after transformations, hard results, case studies. The work that speaks for itself.

20%

Warehouse & Staging

New inventory arrivals, sourcing, install days, the team behind the transformations.

20%

Education

Why staging works. What sellers should know. The data that makes the math undeniable.

15%

Personality

Team moments, day-in-the-life, behind the scenes. The human side of a 19-year brand.

15%

Conversion

Offer posts, testimonials, agent partnership content, and the calls-to-action that move people to book.

The Calendar

A 30-Day Walk-Through

Four themed weeks, each building on the last. Every Saturday we look at what worked and tighten the next week.

Week 1 — Launch Week
Apr 14 – Apr 20
  • MonStrongest Before/After Showcase — set the bar
  • TueThe Staging ROI Equation — $23.34 per $1
  • WedReel: 3 Things to Remove Before Your First Showing
  • ThuAgent Partnership Program — official announcement
  • SatBefore/After Showcase #2 — second neighborhood
Week 2 — Proof & Authority
Apr 21 – Apr 27
  • MonAtlanta Market Snapshot — D2S as the source
  • TueLuxury Project Spotlight — full walkthrough
  • WedReel: Virtual vs. Physical Staging
  • ThuWhy Top Agents Recommend Staging
  • SatReel: Behind the Scenes of an Install Day
Week 3 — Objection Crushing
Apr 28 – May 4
  • MonPrice Reduction vs. Staging — the math made obvious
  • TueReel: The #1 Staging Objection — and Why It's Wrong
  • WedMid-Range Transformation — staging at every tier
  • ThuPay-at-Close: The Agent's Secret Weapon
  • SatStaged vs. Unstaged — by the numbers
Week 4 — Social Proof & Scale
May 5 – May 13
  • MonAgent-Tagged Project — cross-pollinate audiences
  • Tue19 Years. Top 10 Nationally. Credentials stacked.
  • WedReel: 5 Rooms That Must Be Staged
  • ThuWhat Our Agent Partners Get
  • SatFinal Showcase — strongest project of the month
How It Works

Your Part vs. Our Part

Designed around your team's existing workflow. No new software. No bottlenecks. Your designers do what they already do — we handle the rest.

Design2Sell

~20% · Lightweight
  • Designers upload before/after photos to your existing OneDrive social media folder (already part of their workflow)
  • Standardized photo angles — we'll provide the SOP, your team implements once
  • Operations Manager is our single point of contact for follow-up
  • Approve content via Slack thumbs-up, two weeks ahead of publish

Buildwise Media

~80% · Heavy Lifting
  • Strategy, calendar planning, and creative direction
  • Asset selection, AI-assisted production, and brand-controlled QA
  • Caption writing, hashtag research, and platform optimization
  • Scheduling, publishing, and monthly performance reporting
Your Control

The Approval Workflow

Nothing publishes without your green light. Designed to respect your time — review when it's convenient, in the tool you already use.

STEP 01

We Build

Buildwise Media produces two weeks of content in advance, fully designed and captioned.

STEP 02

We Notify

Posted to a dedicated approval channel in Slack, at minimum one day before scheduled publish.

STEP 03

You Approve

A simple thumbs-up means it's a go. Any comment means we revise — your call, every time.

STEP 04

We Publish

Approved content publishes on the scheduled date. You get a monthly performance report.